Learn how to achieve personal excellence and how to drive excellence into your business. 

The thing is we all love excellence.

While definitions talk about Talent, ability, quality, skills and measures at the end of the day the experience of excellence leaves you with a feeling. The feeling of elation when your team wins, the feeling of awe when you watch that superb Olympic performance, the feelings when the promise is delivered, relief, elation, pride. Examples are seen every day. Yet being excellent has never been easy.

Being excellent does take talent and ability matched with drive and the belief that it can be better. However what was excellent yesterday may not be today, so excellence is a hard master to please.

Excellence is not a skill. It is an attitude.
Ralph Marston 

We are what we repeatedly do.
Excellence, then, is not an act, but a habit.

Excelat is about the business of excellence.

  • With over 30 years running successful businesses and studying and delivering programmes around behaviour I see excellence in most people and organisations I also see the gaps.
  • I help leaders and business owners create value and get more from life.
  • I will help you understand that creating Value is much more than P&L and more about how we create a sustainable business that is more attractive to potential buyers.
  • It usually takes very personal discussions about you and detailed and challenging discussions about where your business could go and how you can get there. This is when you become inspired to transform.
  • I help individuals understand who they are and how they can get the most from life.

A selection of Blogs...

What are the alternatives to digital marketing?
Why are some people better than others at managing time?
Why do I need training in word of mouth marketing?

How does behaviour affect performance at work?
Managing conflict with customers and staff. How much did you cause today?
CEO/Directors training, why aren't you doing it? Do you know it all?
Why would you take emails on holiday? Are things that bad?
How marriage problems affect performance at work

Word of Mouth marketing that works 

Word of Mouth accounts for 80% of all new business. So shouldn’t 80% of your marketing spend and effort be focused on Word of Mouth? And shouldn’t you understand how to make it work?

Word of Mouth is accepted by experts and marketing professionals as the most effective way you can market your business.

The problem is, that most of them just don’t realise that there’s a robust method behind it. As Jonah Berger, Author of Contagious, says, a formula.

That formula involves knowing who your advocates are. And what it is that they talk about.

It means ensuring that you listen to their feedback.
And treat them like close friends.
And it explains how you involve them in your business.
Word of Mouth That Works™ gives you that formula.

It seems Digital is taking us over, we must be page one, we must have social media, you must understand it or pay someone to do it (are you qualified to select the right ones?) it is said you need to be expert in running up to 16 platforms to meet this requirement!! Even the experts only take on a few . What about being focussed on what we know, our business and our customers??

The majority of people I meet believe they do word of mouth when in fact all they do is talk! It’s not the same, if you think you know WoM go to www.womtwo.com and try the “readiness test” you will be surprised, then you might realise why this programme is so powerful.

...you can see the full 1 hour interview on…

“Let’s think about time”



Collins Dictionary tells us. "the quality of being exceptionally good”with exceptional defined as “having much more than average intelligence, ability or skill”

Wikipedia tell us Excellence is a talent or quality which is unusually good and so surpasses ordinary standards. It is also used as a standard of performance as measured e.g. through economic indicators. Excellence is a continuously moving target that can be pursued through actions of integrity, being frontrunner in terms of products / services provided that are reliable and safe for the intended users, meeting all obligations and continuously learning and improving in all spheres to pursue the moving target.

In modern public relations and marketing, "excellence" is a much overused buzzword that tries to convey a good impression often without imparting any concrete information (e.g. "centre for excellence in ...", "business excellence", etc.).